With modern technology it is the easiest of tasks for a media, guided by a narrow group of political manipulators, to speak constantly of democracy and freedom while urging regime changes everywhere on earth but at home. A curious condition of a republic based roughly on the original Roman model is that it cannot allow true political parties to share in government. What then is a true political party: one that is based firmly in the interest of a class be it workers or fox hunters. Officially we have two parties which are in fact wings of a common party of property with two right wings. Corporate wealth finances each. Since the property party controls every aspect of media they have had decades to create a false reality for a citizenry largely uneducated by public schools that teach conformity with an occasional advanced degree in consumerism. Gore Vidal
Under present conditions, people are preoccupied with consumer goods not because they are brainwashed but because buying is the one pleasurable activity not only permitted but actively encouraged by our rulers. The pleasure of eating an ice cream cone may be minor compared to the pleasure of meaningful, autonomous work, but the former is easily available and the latter is not. A poor family would undoubtedly rather have a decent apartment than a new TV, but since they are unlikely to get the apartment, what is to be gained by not getting the TV? Ellen Willis, Ramparts: Women and the Myth of Consumerism, 1969
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it. By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfilment that could not so easily be contained by products. Ellen Willis, Beginning to See the Light introduction
We hunger in earnest for that which we cannot consume. Nenia Campbell, Black Beast
We live in a world where spending never stops. But why do we buy what we buy? And how is our desire to spend manipulated? Jacques Peretti, The Men Who Made Us Spend, BBC 2014
Yesterday’s desired item is tomorrow’s piece of trash. ibid.
Hard proof of planned obsolescence. ibid.
Logical reprogramming of the consumer – his name was Alfred P Sloan, the head of General Motors ... ‘The organised creation of dissatisfaction’. ibid.
The designer revolution of the ’80s and ’90s cloaked a tidal wave of cheap goods on to the high street we bought and discarded without shame. ibid.
Apple have perfected the idea of obsolescence. ibid.
They’ve exploited our anxieties to sell everything from cars to soap to the secret of eternal youth. Jacques Peretti, The Men Who Made Us Spend II
This notion of soothing our fears has almost endless potential to get us to spend. ibid.
We’re obsessed with Statins and Cholesterol. ibid.
A new word has entered the lexicon – antibacterial. ibid.
If fear could be invoked to sell us flavoured water, anything seemed possible. ibid.
Fear is at the very heart of why we buy. ibid.
In less than fifty years children have become prized consumers, with British and American kids worth seven hundred billion pounds a year. Jacques Peretti, The Men Who Made Us Spend III
Children were targeted increasingly aggressively. ibid.
An entire shopping culture had been built around credit. ibid.
Now, we’re a nation of shoppers. ibid.
As consumers, we are all involved – often unwittingly – in the shadowy world of transnational organised crime. Misha Glenny, McMafia
By using prohibited narcotics, consumers are not only contributing to huge criminal profits, but they bear indirect responsibility for the trail of blood that marks every stage of its journey. ibid.
A hundred years ago a new theory of human nature was put forward by Sigmund Freud. He had discovered he said primitive sexual and aggressive forces hidden deep inside the minds of all human beings. Forces which if not controlled, led individuals and societies to chaos and destruction. Adam Curtis, The Century of the Self I: Happiness Machines, BBC 2002
Bernays was the first person to take Freud’s ideas about human beings and use them to manipulate the masses. He showed American corporations for the first time how they could make people want things they didn’t need by linking mass-produced goods to their unconscious desires. Out of this would come a new political idea of how to control the masses. By satisfying people’s inner selfish desires, one made them happy and thus docile. It was the start of the all-consuming self which has come to dominate our world today. ibid.
Freud’s idea that hidden inside all humans were dangerous instinctual drives. ibid.
‘If you could use propaganda for war, you could certainly use it for peace.’ ibid. Bernays, interview 1991
Bernays returned to New York and set up as a public relations counsel in a small office off Broadway. It was the first time the term had been used. ibid.
He wondered if he could make money by manipulating the unconscious. ibid.
Bernays set out to experiment with the minds of the popular classes. His most dramatic experiment was to persuade women to smoke. At that time there was a taboo against women smoking. And one of his early clients, George Hill, the president of the American tobacco corporation, asked Bernays to find a way of breaking it. ibid.
What Bernays had created was the idea that if a woman smoked, it made here more powerful and independent. An idea that still persists today. It made him [Bernays] realise that it was possible to persuade people to behave irrationally if you linked products to their emotional desires and feelings. The idea that smoking actually made women freer was completely irrational but it made them feel more independent. ibid.
For the first time politics became involved in public relations. ibid.
What was beginning to emerge in the 1920s was a new idea of how to run mass democracy. At its heart was the consuming self which not only made the economy work but was happy and docile, so created a stable society. ibid.
He [Bernays] was about to help create a vision of the Utopia that free market capitalism would build in America if it was unleashed. ibid.
This is the story of how Sigmund Freud’s ideas about the unconscious mind were used by those in power in post-War America to try and control the masses. Politicians and planners came to believe that Freud was right to suggest that hidden deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. Adam Curtis, The Century of the Self II: The Engineering of Consent
An extraordinary number of mental breakdowns amongst its troops: 49% of all soldiers evacuated from combat were sent back because they suffered from mental problems. It was the first time anyone had paid attention to the feelings and anxieties of ordinary people. ibid.
Psychoanalysts were convinced they not only understood these dangerous forces but they knew how to control them too. They would use their techniques to create democratic individuals because democracy left to itself failed to do this. ibid.
In 1946 President Truman signed the National Mental Health Act. It had been born directly out of the wartime discoveries of psychoanalysts that millions of Americans who had been drafted suffered hidden anxieties and fears. The aim of the Act was to deal with this invisible threat to society. ibid.
Psychoanalysts were about to move into big business and use their techniques not just to create model citizens but model consumers. ibid.
By the early ’50s the ideas of psychoanalysis penetrated deep into American life. The psychoanalysts themselves became rich and powerful. ibid.
And as the psychoanalysts’ ideas took hold in America a new elite began to emerge: in politics, social planning and in business. What linked this elite was the assumption that the masses were fundamentally irrational. ibid.
In reality Arbenz was a democratic socialist with no links to Moscow. Bernays set out to turn him into a communist threat to America. He organised a trip to Guatemala for influential American journalists. Few of them knew anything about the country or its politics … He also created a fake independent news agency in America – the Middle-American Information Bureau. It bombarded the American media with press releases saying that Moscow was planning to use Guatemala as a beach-head to attack America. All of this had the desired effect. But what Bernays was doing was not just trying to blacken the Arbenz regime, he was part of a secret plot. President Eisenhower had agreed that America should topple the Arbenz government. But secretly. The CIA were instructed to organise a coup. ibid.
Bernays had manipulated the American people but he had done so because he like many others at the time believed that the interests of business and the interests of America were indivisible … He called it the Engineering of Consent. ibid.
But the idea that it was necessary to manipulate the inner feelings of the American population in the interests of fighting the Cold War now began to take root in Washington. Above all in the CIA who were going to take it much further. They were concerned that the Soviets were experimenting with psychological methods to actually alter the memories and feelings of people. The aim being to produce more controllable citizens. It was known as brain-washing. Psychologists in the CIA were convinced that really might be possible and that they should try to do it themselves. In the late fifties the CIA poured millions of dollars into the psychology departments across America. They were secretly funding experiments on how to alter and control the inner drives of human beings. ibid.