Fawlty Towers TV - Star Trek: Deep Space Nine TV - Proverbs - Cesar Ritz - Sam Walton - The Corbett Report - Tonight TV -
A satisfied customer. We should have him stuffed. FAWLTY TOWER [crooked L] Fawlty Towers s2e1: Communication Problems, Basil to Sybil, BBC 1979
That is Torquay, madam. Well may I ask what you were expecting to see out of a Torquay hotel bedroom window? Sydney Opera House perhaps? The Hanging Gardens of Babylon? Herds of wildebeest sweeping majestically … ibid. Basil to Mrs Richards
The 57th Rule of Acquisition: Good customers are as rare as latinum. Star Trek: Deep Space Nine s2e13: Armageddon Game, Quark
Quark: It’s always good business to know about new customers before they walk in the door.
O’Brien: And which Rule of Acquisition is that?
Quark: Hahaha one of the high numbers – 194 I think. Star Trek: Deep Space Nine s2e14: Whispers
The customer is always right. Early 20th century proverb
The customer is never wrong. Cesar Ritz, Swiss hotel proprietor
Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more. Sam Walton
‘Psychographics focuses more on why someone buys … who your customer is and why they buy.’ The Corbett Report: Psychographics 101, James Corbett online 2017, Infusionsoft’s ‘Introduction to Psychographics’ October 2016
This is not about corporations moulding themselves to better fit your desires, maybe it’s about moulding you to better desire what various companies are selling. ibid.
This nexus of behavioural science and big data and marketing. ibid.
Customers: Are we being served? What about the companies we’re dealing with? So how do you complain successfully? And are we at the end of the line with being put on hold? Tonight: Are We Being Served? ITV 2023
Customer complaints are said to have risen to their highest level for ten years with poor customer service estimated to cost UK businesses billions of pounds every month. ibid.